Did everyone see the Google Superbowl ad? There had been talk about Google ramping up for something during the Superbowl.

I thought the ad was a great advertisement on the advantages of Google for businesses and the consumers. The video is called “Parisian Love.”

The video references “Local Search” three times.

What is “Local Search”?

Local search refers to Google’s ability to give an end user local results for a particular search word or phrase. In the video the person searching types in “Cafes near the Louvre” and the search result show the Google map with pins indicating the cafes. The searcher then types in “Chocolate shops Paris France” and gets a second Google map with pins indicating where the chocolate shops are near Paris France. A little further in the ad the searcher clicks on “Churches in Paris” and clicks through to what is called the “Local Business Center.” Here is a screen shot of part of the local business center for Paroisse Saint Leon.”

This screen shot is the one from the video, which is the map to find the Church. This can be found by clicking on the name of the Church in the Google map.

Google owns about 80% of all online search traffic, Yahoo somewhere around 14%, and Bing around 3%. All together 97%. These three search engines have all tweaked their search algorithms for local search. More and more end users are turning to these three major search engines in order to find exactly what they need.

Referring to the video again… one thing that many people do not notice when they watch this video is that the person searching never has to make multiple clicks to find the result that he/she is looking for. Google has made their system so unique to understanding the search phrase that the end user nearly always gets exactly what they want within one click. As a business owner this is extremely important to know. If you plan on advertising online you have to put your money where you are only a click away. If you don’t, you’ll very likely never see any new patients. Thus, if you want to get new patients from the Google maps you’ll need to be on the first page.

Placing your business on the first page of the Google, Yahoo, and Bing maps can be done with the help of Local Dental Marketing.