7 Super Amazing Tips For Dental Facebook Marketing

Written by Matt Cotant

August 4, 2021

7 Super Amazing Tips For Dental Facebook Marketing

How To Find New Dental Patients With Facebook

How do you find new patients in today’s world? One way is Facebook marketing for dentists. Facebook is a great tool to use when looking for new patients because it has so many users. Each one of your patients has several hundred friends on Facebook. A dentist’s social media campaign that focuses on leveraging these relationships will provide more opportunities to find potential new patients.

It doesn’t matter if your dental office posts about the latest procedure or shares photos of the newest staff member; as long as what you post is interesting or relevant to your target market, it can help get more people into your practice!

1.) Use Dental Social Media Signs To Create Great Content

Social media signs are a great way to create content, especially as dental social media strategy. Facebook has more than 1.5 billion daily users. A Facebook marketing strategy that includes social media signs will help to capture photography that can be shared online. 

Social signs will allow dentists to tap into this huge user base and reach new patients and reach existing patients as well.

Download This Free Set Of Social Media Signs from My Social Practice and start capturing photos with patients.

2.) Dental Facebook Marketing Posts Need To Be Engaging

When you post generic images and videos to your Facebook page, you won’t receive the engagement you want. Let’s face it, dental information is not that exciting. But, posts that highlight your patients and your dental team are great. A Facebook marketing strategy for dentists should include Facebook posts that receive engagement. 

One of the best ways to increase your engagement is to ask questions. Sounds simple, right? Asking your audience to comment will increase your engagement rates, which then increases your reach, followers, clicks, phone calls, and new patients.

By following this tip, one of our client practices was able to increase their new patients from social media by more than 5 patients per month.

3.) Create Opportunities For Capturing Patient Photos

In today’s digital marketing age, where everyone has a cell phone in their hand, most patients don’t mind taking photos. Some patients will take photos regardless, whether you ask them or not.

All that you need to do is ask if patients would like to take a photo showing off their smile. The social media signs in step one are a helpful way to introduce the idea. Check this video out for more great social media marketing ideas.

Another opportunity to capture photos is during events. Social media photo booths are becoming more common these days, so this is a great option to use. Dentists can now post random videos or photos of themselves with patients from their photo booth software.

4.) Use Social Media Consent Forms For Photo Authorizations

You don’t have to be scared of the HIPAA police. Using patient photos on your Facebook page does not break HIPAA violations as long as you have a consent form. The best practice is to have a single consent form for each photo that you want to use. This makes it very clear that you have authorization for that specific photo.

You may have a problem if you have a general authorization form. I know of some practices that have an authorization form in the patient intake process and they believe that this general authorization covers all marketing opportunities into the future. I wouldn’t take this chance. You should have a consent form for each photo that you use.

Check out our HIPAA Consent Photo Sharing App. Receiving marketing consent is a breeze when you use this app.

5.) Facebook Boosting is HUGE!

For those of you who have been using Facebook to promote your practice, you may have noticed a decrease in the reach of your posts. Don’t worry—you’re doing anything wrong. It results from social media platforms showing users what it thinks will be relevant, rather than everything. 

What does this mean for your dental practice? As dental social media feeds become more crowded with content, it will be more difficult to reach your audience — even fans who follow your page. Small, strategic investments in Facebook boosting increases your posts’ reach. Boosting helps maintain top-of-mind awareness with your patients and expand your audience to those most likely to become new patients.

6.) You Need The Help Of Your Entire Team

Your patients are increasingly spending more time on social media.

If you’ve already begun with a social media strategy, you know that you can’t do it alone. Dentists simply don’t have the time to do everything required to see great results. If you can get your team involved, you’ll see that managing a social media campaign isn’t difficult.

Have your team members comment on posts. By liking your dental posts and leaving short comments such as “I love working with this practice!” or “We’re always happy to see our amazing patients!”, you can increase the reach and visibility of your Facebook page. 

When your team members engage with your practice posts, other like-minded professionals who might be looking for a dentist in their area see that you’re in an office where everyone is friendly and inviting.

Pages with more likes also tend to rank higher on Facebook’s search engine. So make sure to incorporate a way to encourage patients to follow you on your social media accounts.

7.) Video On Facebook Gets Much Higher Engagement

Dental marketing videos are a must for any dental professional in 2021 and 2022. However, we hear many obstacles get in the way of doctors creating them. Common roadblocks include: not having enough time to make videos and not being able to get your team or doctor on board with the idea. But, it’s not as difficult as you might think if you’ve got the right ideas. Here are a few video ideas that work.

Capturing a reveal or reaction video to a new smile is even better than a testimonial video. A natural, genuine reaction from your patient is worth 100 testimonial videos.

Fun fact videos are great. Shoot a video where you are telling your patients and community about a fun dental or non-dental-related fact. (Remember, not everything you post needs to be dental-related. The goal of dental marketing is to build trust by making real connections with potential patients.)

A day in the life of a dentist provides lots of different video opportunities. Your dental team provides many possibilities for video marketing. You can share behind-the-scenes clips and your daily office routines to demonstrate your focus on cleanliness and patient safety.

Try using video to educate your patient database. If you are interested in showing off your practice, then a video is the way to go. These videos can help explain what makes your dental practice stand out among competitors by showcasing unique services and new technology that other practices don’t offer.

In this article, we’ve provided some social media for dentists tips that should help get the ball rolling on a successful dental marketing campaign. If all of this sounds intimidating and you want help putting together a social media for dental strategy, let us know. Our team of experts is ready and waiting to partner with you to create a stellar Facebook marketing plan that drives new patient phone calls. A new digital marketing plan can include a dental Facebook ad campaign, Facebook ads for dentists, blog posts, live videos, and other forms of Facebook advertising. 

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